Hello to everyone, I’m Vikas an Indian student. Studying at NMIT. I am passionate about fitness and my aim is to increase the quality of life through safe and effective exercise and physical activity. This blog show my experience in fitness. This blog is about how to choose the best exercise and best gym. I’ll share information about various tools available in my gym.
My intention of writing this blog is very simple. I through that by this everyone can find the right exercise with right tools. Many people have wrong understanding while taking exercise, they thought it also have negative impact if not taken properly.
I loved gym, since i was a school going boy. I always secretly use my father’s exercise instruments to look smart and fit. This love for gym continued in college life also and then I started watching fitness videos on the videos site who teach me how a particular instrument is used for best result and this is my unique market skill.
WHAT MAKE MY BRAND UNIQUE:
Branding me gym is important step of attracting people to sign up for membership.
- Know Your buyer personas, first my aim is to know my buyer personas to create a brand that connect me with customers. Buyer personas is profile that identities who are my customers and helps me to understand what lifestyle they live to be known, target a specific group. So that your gym become known as the place to go for that group of people.
- I have strong visual identity. It is about recognize your gym. it is important that i create something that will stand out, get people excited and i always communicate with people about fitness.
- I am consistent, consistency in branding is important to build brand awareness. I have created a strong visual identity but i am consistently use it in every aspect of my gym.
The target audience for my brand is everyone. Everyone has the freedom to stay healthy. I believe the goal of my brand is to reach those who are not motivated about fitness and who are scared to join a gym.
For my brand I would like to have young student to be mostly benefited from my brand, because when you are young you have lots of energy which can be use in a positive direction and which make you smart.
Finally, I would like to say that this brand isn’t about project, assignment, this blog is about reaching my audience heart and want them to realize anyone can join gym.
“The reason I exercise is for the quality of life I enjoy”
"Fitness" 